Each trail is a challenge. And that’s exactly what ION’s philosophy is all about: challenging yourself, experiencing nature and playing with the elements. What’s more, it represents a kind of standard all ION products must meet. Freeride is the name of the game – not just as a category, but as a mental attitude. No matter which kind of bike you are riding.
ION is a brand run by passionate people, whose big love have always been water sports. Launched back in 2004, ION focused on wetsuits and neoprene products for the international windsurf, kitesurf, surf, SUP and wakeboard scene. The unique combination of high-quality products wrapped in a progressive style and design soon found fans all over the world. In 2013, ION took the same approach to the slopes, as the second big passion of the company founders has always been mountain biking.
Yet, the brand’s image cannot be restricted to one or another kind of sports: It’s not about which sports tool you are using. It’s about challenging yourself, experiencing nature and feeling its force. Therefore, ION develops gear that is not only smart and innovative, but also transforms this passion for sports into a unique design. This is also reflected in the cycling clothing, shoes, backpacks and protectors made by ION.
Concerning the cycling segment in general: The greatest motivation for the people behind the brand is and has always been to spend more time – also working time – on the bike...