Ion

Each trail is a challenge. And that’s exactly what ION’s philosophy is all about: challenging yourself, experiencing nature and playing with the elements. What’s more, it represents a kind of standard all ION products must meet. Freeride is the name of the game – not just as a category, but as a mental attitude. No matter which kind of bike you are riding.

ION is a brand run by passionate people, whose big love have always been water sports. Launched back in 2004, ION focused on wetsuits and neoprene products for the international windsurf, kitesurf, surf, SUP and wakeboard scene. The unique combination of high-quality products wrapped in a progressive style and design soon found fans all over the world. In 2013, ION took the same approach to the slopes, as the second big passion of the company founders has always been mountain biking.

Yet, the brand’s image cannot be restricted to one or another kind of sports: It’s not about which sports tool you are using. It’s about challenging yourself, experiencing nature and feeling its force. Therefore, ION develops gear that is not only smart and innovative, but also transforms this passion for sports into a unique design. This is also reflected in the cycling clothing, shoes, backpacks and protectors made by ION.

Concerning the cycling segment in general: The greatest motivation for the people behind the brand is and has always been to spend more time – also working time – on the bike...

The young bikewear label ION resists seasonal restrictions and offers a wide range of weatherproof clothes for the rather “uncomfortable” seasons. The revised outerwear collection by ION includes lightweight, highly packable windbreaker jackets, waterproof shorts and softshell trousers, as well as insulated Primaloft jackets and waterproof, elastic three-layer jackets. All products are designed for one purpose: extending the cycling season and enjoying the loneliness on the trails in-between seasons. Until summer comes around again!

Second season, second award: The good-looking clipless shoe called Rascal not only received the Design & Innovation Award 2017 but also the German Design Award 2018. Numerous tests in specialist MTB magazines prove that the shoe not only impresses with its design but also with its features.