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Unibet Rose Rockets:
Changing Pro Cycling Together
Together we believe that professional cycling is about more than just winning: the tough path, the people, the emotions and the stories behind it. The Unibet Tietema Rockets will therefore become the Unibet Rose Rockets.
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Becoming the most inspiring team in the UCI World Tour
The Unibet Rose Rockets will start as a Dutch UCI Pro Team with a French licence. Founded in 2023, the team emerged from the YouTube project Tour de Tietema by former professional cyclist Bas Tietema, Josse Wester and Devin van der Wiel. The trio wants to change the rules of professional cycling and has set itself the goal of taking part in the Tour de France with its team in the medium term and becoming a permanent player in the UCI World Tour.
Together they write a captivating story: Launched as a cycling channel, two years after the team was founded they are now a serious professional team that opens up the world behind the professional scenes, pushes the boundaries of traditional cycling and documents the steps on the way to the World Tour in an entertaining way, making it an experience. This makes cycling more approachable and brings the pure passion for the sport to life in an authentic way.
That is exactly what connects us.
Together they write a captivating story: Launched as a cycling channel, two years after the team was founded they are now a serious professional team that opens up the world behind the professional scenes, pushes the boundaries of traditional cycling and documents the steps on the way to the World Tour in an entertaining way, making it an experience. This makes cycling more approachable and brings the pure passion for the sport to life in an authentic way.
That is exactly what connects us.
Now we are continuing the story together
At Rose we also believe that cycle racing is much more than just numbers and victories. It's about personal challenges, the stories you experience on the tough path to your goal, about emotions and pure passion. Just like the Rockets, we want to convey this as a brand and through our products. As a fourth-generation family business, we believe in values such as authenticity, courage, spirit of innovation and especially in the people behind them.
That's why Rose and the Rockets are the perfect match for us: We are now supporting the Unibet Rose Rockets as a bike partner. We will also redefine sponsorship together and live it as a partnership.
That's why Rose and the Rockets are the perfect match for us: We are now supporting the Unibet Rose Rockets as a bike partner. We will also redefine sponsorship together and live it as a partnership.
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Follow the development of the Rockets
In the 2025 season, the Unibet Rose Rockets have already achieved many impressive results in one-day races and tours. In their first Classic participation at the Omloop Het Niewsblad 2025 in Belgium, Lukaš Kubiš, reigning Slovakian road champion, rode straight to sixth place for the Rockets. In addition, the team secured important top 10 finishes alongside the world elite in many races such as the Kuurne-Brussel-Kuurne 2025 and Nokere Koerse 2025.
In April, the Rockets attracted international attention with their first participation in the Paris-Roubaix 2025 Monument race. At the Amstel Gold Race, the team particularly stood out for its strong fan support. Hundreds of Rockets fans dressed in purple formed a roaring fan zone at the side of the track.
At the Münsterland Giro, the team secured 5th and 10th place alongside the UCI World Tour sprint elite. Strong GC results on national tours, such as the Tour of Denmark, rounded off the season.
In April, the Rockets attracted international attention with their first participation in the Paris-Roubaix 2025 Monument race. At the Amstel Gold Race, the team particularly stood out for its strong fan support. Hundreds of Rockets fans dressed in purple formed a roaring fan zone at the side of the track.
At the Münsterland Giro, the team secured 5th and 10th place alongside the UCI World Tour sprint elite. Strong GC results on national tours, such as the Tour of Denmark, rounded off the season.
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At the beginning of August, the Rockets made a surprise announcement about a prominent addition for the coming season. Dutch UCI World Tour sprint pro Dylan Groenewegen will be racing for the Unibet Rose Rockets from 2026.
Check out the current team for the 2026 season
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