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100% have always been a synonym for US motocross sports and are deeply connected with a lot of decisive moments that have turned motocross into what it is today. The roots of 100% go back to the early 80s, when the popular 100% logo was a symbol for the equipment of the big names in motocross. 30 years later, the passion for racing sports is still the same and 100% inspire a whole new generation of athletes. 

Today, some of the top mountain bikers are among the 100% riders, too: Andrew Neethling, Nico Vouilloz as well as Mick and Tracey Hannah and Guido Tschugg.