“We have been motivating people to cycle since 1907.“

When we develop bicycles and accessories, expand our web-shop and network of stores in Germany, we always have one mission in mind: We want you to share our passion and ride bikes, for any of the countless reasons. Whether it’s a road bike for training, an e-bike for family outings or a mountain bike for adventurous trails. For warm ups, calming down, or pure fun. Above all, cycling is a lifestyle, and we want to make it as convenient for you as possible.

Something for everyone

Every cyclist has their own personal requirements for a bike. There are countless uses for bicycles and we have just as diverse a selection of premium bicycles to choose from at ROSE. Because our engineers know what a reliable bicycle needs to be capable of – they have the recipe! Once it has been fully designed, your bike is built by hand in Bocholt and undergoes our trusted quality tests. But you’ll need more for your first outing after purchasing your bike. Discover our large assortment of spare parts, clothing and accessories here at ROSE, from wheels to jerseys, even water bottles. We promise to equip you with the best setup for any biking adventure – and at the best possible price, as quickly as possible, because we are director distributors and don’t experience delays through intermediaries.

Always ready to go – over any channel “

Do you need advice for your bike purchase, don’t know which size jersey to order or want to know which spare parts fit to your bike? Whether you call, email, or ask directly in one of our stores: Our colleagues from the service team are experts in their fields. To find your perfect bike, you can come to one of our stores to be measured or get help from us online. Your measurements and all products that you have selected will be saved to your customer account, so you can take your time to look at everything online and make adjustments from the comfort of your home. Then it’s up to you whether you’d rather order through our web-shop from home or go to the store. Starting with our BIKETOWN in Bocholt, we have continued to expand, opening up locations in Munich, Posthausen, Berlin, Mannheim, and Meilen in Switzerland with various store concepts. Even more locations are in the pipeline.